Selling Properties Online: Your Guide to Real Estate in Cyberspace

Selling Properties Online: Your Guide to Real Estate in Cyberspace

Man and woman sitting in front of a computer and selling a house online

Selling properties is something many people deal with in their lives. Whether you're moving for work, a change of scenery, or have just outgrown your old abode, finding a new owner for your property is going to be necessary. Finding a buyer can be a bit of a hassle, but conducting business on the internet has made selling easier these days. If you're in the market for a move, here's your guide to selling houses online.

Get Your Story Straight

Before you start listing, you'll want to first get your affairs to properly present your home to potential buyers. Information like recent renovations, previous owners, the amount of space the property encompasses, and the general amenities are all good starting points here. Having a value in mind is going to be important, too, so you may even wish to have a home inspection and appraisal done before selling. Reference pictures of the outside and each room will also be necessary, as should probably be obvious. You can make these yourself or hire a professional to photograph for you depending on your skills and budget.

Find a Website

If you're going to be listing your house online, you're going to need a website. After you've gotten all of your things together to do the listing part of this, you'll then need to find which website works best for your home. Some of the more popular options like Zillow or Realtor.com will get you some attention, though their popularity does mean their marketplace is crowded. Unconventional as it may be, eBay can also be used to sell property, though be wary of the seller fees and the like. Putting the word out on social media like Facebook can also be helpful if you have a good following or can reach many people through mutual acquaintances.

If you've got the skill and time, you may even choose to make your own website, though be aware that you won't get nearly as much traction as you would on a more prominent aggregator site.

Create the Listing

By now, you'll have all the information you need for your listing and a place to list. Creating a listing will be a different process for each site, though the basics should involve listing the information about your property (address, size, number of rooms, etc.), putting up pictures, and setting the price. From there, you'll post it along with your contact information and wait for a response.

Prepare for Responses

You've done the hard work of getting your listing out there, but what happens when you get a response? Assuming it's a legitimate offer, then it becomes time to sell. Connecting with your potential buyers is fairly easy to do, so the trick will be keeping them on the hook to make the sale. Buyers will naturally have questions about your property, so be sure you can answer them as thoroughly as possible. You might also try offering virtual tours of the space to help drive home the best qualities of your home. Additionally, some buyers will try to negotiate for a lower price when you get in contact with them. Decide early on how low you're willing to go as well as how quickly you need to sell your home, as this will help you decide on the appropriate response during negotiations.

Selling a house can be a challenge if you've never done it before, especially if you're conducting the process online. Take these steps into account to make the process a little bit easier from start to finish.

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